The point is clear, often times in order to receive what we want, we first must negotiate for it.
Here’s the rub though, many of us have never received any formal negotiation training. Unless you are an attorney or a salesperson, the art and skill of negotiation is an unknown or unperfected process. However, imagine how much more effective you would be, and perhaps happier and more successful, if you better understood how to improve your negotiation skills.