Methodological issuesThe present pa

Methodological issues
The present paper thus represents something new, analyzing decision makers
attention in real-life settings and should be considered an experiment in itself.
Experiments of this sort not only leave room for discussion and improvement but also
provide an opportunity to learn. Making it possible to conduct this research required
work with and for the company in question for more than 18 months. However, strong
single (case) observations might in some instances produce more interesting results
than large scale surveys (Flyvbjerg, 2001) and within ethnographic inspired research
many has demonstrated this (Angrosino, 2007; Glaser and Strauss, 1999; Latour, 1987).
Each method and approach has it’s merits, and following the statement of John Law
“we need to ask whether we are willing and able to recognize that our methods also