The paper explores the role that co

The paper explores the role that color can influence people’s visual attention and working memory through a
computer-based experiment. With the assumption that there are trade-offs between attention/ memory, and loading
tasks which create distractions (e.g., tasking/working people cannot afford to pay attention to other objects, and no
tasking people would more pay attention to the objects), the study examines the effects of colors on people’s visual
attention and the relevance of attention to retention of working memory by performing a dual-task experiment called
the box shooting test. The results show that the color effect shows significant differences on working memory
indicating that color would more significantly play a role for forming people’s memory rather than holding attention.
The possible implications are also discussed.