the model was a small 12 percent. This leaves 88 percent
to be explained by other factors, therefore suggests that
the resulting model has not given the best fit of data as
Cohen (1992) suggested (Table 5).
The last model, a total of five personality variables was
entered at once and served to the independent variables
in the model. Only the extraversion trait was positively
correlated with the amount of time being spent on the site
in Ellison et al‟s Facebook Intensity Scale (Table 7),
giving a moderately small positive correlation. The R2
value of 0.04 which is classified as a small effect size
(Cohen, 1992) suggests that the model has not given the
best fit of data (Table 6).