Affordable.
Since it has runny consistency, the lotion is absorbed faster.
It is very light and non- greasy.
Moisturizes my skin and leaves it soft and smooth after use.
Has a 25 spf PA++ UV protection.
The scent is a bit powdery but not overpowering.
I love the GLOW it gives after use and my skin still has a glow until the next day.
Lightens and evens out skin tone after a month of daily usage. For the record, the fastest whitening lotion that I've tried :)