dominated the athletic footwear and

dominated the athletic footwear and sportswear industry and operated in over 40 countries.
(reebok is no longer a separte company. In 2006 , Adidas, the German athletic apparel and the world's second-biggest sport goods maker after Nike, acquired Reebok).
competing successfully with them on a global playing field would be tough,and near impossible for a new company just entering their industry. Yet in 1996 that's what former University of Maryland football player and entrepreneur Kevin Plank did with under armour Inc.(underarmour.com/).
under armour is the originator of performance apparel that’s made of fabric to keep athletes cool, dry, and light throughout their games and workouts. The company develops, markets, and distributes under armour apparels, footwear, and accessories. The brand’s synthetic fabrics are engineered in many different designs and styles for wear in any climate. Their products are sold worldwinde and worn by athletes at all level and ages, from youth o professional. Under armour has headquarters in Maryland and Amsterdam, and offices in Denver, Toronto, hong kong, and Guangzhou, china.