Enabling one-click payment is a maj

Enabling one-click payment is a major step forward in beefing up Weixin’s e-commerce ecosystem, as it cuts down the number of steps involved in making purchases in-app. Since users already have money within their wallet, they don’t have to allow access to their online banking account over and over again.

The app update comes after Tencent made a move recently to let third-parties (official account owners) create their own individual stores within Weixin. Earlier this year, Tencent marked its e-commerce ambitions by purchasing a 15 percent stake in Chinese online retailer JD.com, and an additional five percent after its US IPO, which raised $1.78 billion.