10. Know What it MeansEvery good lo

10. Know What it Means

Every good logo has a story. Far beyond simply a pretty sketch, strong logos are filled with meaning, both obvious and hidden. We discussed this in several cases above. The FedEx logo’s arrow indicates moving forward and making deliveries, the Apple logo has a “byte” missing, and the Twitter bird is flying in an upward trajectory.

“It’s great when you as a designer can show a client how much thought and reasoning went into the logo that you produced for them.”
Half the time I wonder if logo designers don’t come up with the meaning after the logo is already produced, but regardless, it’s great when you as a designer can show a client how much thought and reasoning went into the logo that you produced for them.

Clients might think that all they want is something fresh and cool, but if you instead provide a logo that ties into the company’s core values and mission, you’ll blow their minds and they’ll love you for it.

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If you’re into hidden logo meanings, check out our post titled “Five Fascinating Things You Didn’t Know About Famous Car Logos.”