Vuforia is a software platform that

Vuforia is a software platform that enables applications to see. Developers can easily add advanced computer vision functionality to any application, allowing it to recognize images and objects, or reconstruct environments in the real world.

Whether you are building an interactive marketing campaign, a game, or a great product visualization to enable shopping experiences, Vuforia has all of the functionality and performance to meet your needs.

Key features include the ability to recognize and track Images, Objects, Text, Markers and reconstruct Environments.

Vuforia 5.5 introduces support for rotational head and hand tracking as well as stereo rendering with distortion correction for AR/VR apps on digital eyewear. We’ve also introduced an easy to use Mixed Reality Controller API for developing mixed reality experiences with complementary AR and VR modes. Build apps that use AR to attach a virtual experience to a product, or invite users to explore the outside of a product in AR and then get an inside look in VR. Vuforia also allows you to unlock additional VR content by simply scanning a target.