Passenger Business StrategiesAmid t

Passenger Business Strategies
Amid the skyrocketing oil prices and relentless competition in the aviation industry,
Korean Air pursues stronger competitiveness and sustainable growth
according to the following business strategies for passenger transport.
● Route schedule flexibility considering difference between high and low
seasons, while increasing supply of profitable routes by assigning optimal
aircrafts to each route
● Strategically utilizing top-notch aircrafts to increase sales of high-end class
seats and strengthening alliance marketing to penetrate the premium and
commercial markets
● Securing sustainable growth platform with strategic development of
new markets with high growth potential; Launching of new scheduled
flights for Incheon-Colombo/Maldives and Busan-Nanjing routes in 2013