IntroductionThe Kellogg’s Cornflake

Introduction
The Kellogg’s Cornflake Company began in 1906 with the Kellogg brothers who originally
ran a sanatorium in Michigan, USA. They experimented with different ways to cook cereals
without losing the goodness. Their philosophy was ‘improved diet leads to improved health’.
Between 1938 and the present day Kellogg’s opened manufacturing plants in the UK,
Canada, Australia, Latin America and Asia. Kellogg’s is now the world’s leading breakfast
cereal manufacturer. Its products are manufactured in 19 countries and sold in more than
160 countries. It produces a wide range of cereal products, including the well-known brands
of Kellogg’s Corn Flakes, Rice Krispies, Special K, Fruit n’ Fibre, as well as the Nutri-Grain
cereal bars.