The researcher while checking the n

The researcher while checking the national
and international scientific sources couldn’t find any
evidence of a social media success factor’s model. So we
tried to provide a model for social media success factors.
The researcher made this model with focus on Allameh
Tabatabai university students, through questionnaire,
factor analysis and structural models. Results showed that
security, attractive content, reputation, interaction and
communication factors have positive influence on social
media success.