GoPro is a company that makes tiny,

GoPro is a company that makes tiny, wearable HD video camera. GoPro offers customers much more than just durable little video cameras. More than that, it gives them a way to share action-charged moments and emotions with friends.

A new trend in video marketing is the use of amateur filmmakers. Businesses have begun to realize that they can use consumer-generated content. GoPro becomes a small but fast-growing company due o the videos consumers took of themselves using GoPro cameras. The company is partnering with YouTube to create its own network for consumer-generated GoPro videos. Marketers believe consumer videos appear more authentic and create enthusiasm for the product among consumer participants.