To help you produce a quirky dish that will get customers' attention while increasing your revenue, you need to first think through how you want to develop the dish or concept. For example, you can get people's attention by running a contest for the wackiest dish. Decide how long you want to run the contest, your strategy to publicize it, how food submission ideas will be accepted, the prize for the winning dish and how you'll introduce the new item on your menu.