Next, within two weeks,the group holds a ”sol-jam,” in which people generate concepts for as many product or service solutions as possible to address the pain points they’ve identified and then
Weed the concepts down to a short list for prototyping and testing. In the early days of prototyping, these high-potential solutions were integrated into intuit’s software development process. But the
Innovation catalysts realized that the best way to maintain momentum would be to get code into users’ hands as possible. This would help determine whether the solution had potential and, if so, what needed to be done to enhance it. So the third step became moving immediately to “code-jam,” with the goal of writing code that wasn’t airtight but was good enough to take to customers within two weeks of the sol-jam . Thus, proceeding from the painstrom to the first user feedback on a new product usually takes only four weeks.