After 14 years of negotiations, whi

After 14 years of negotiations, which began at a meeting during the Canadian Olympics,
McDonald’s was allowed to enter the Soviet Union market. Even though it was a very
challenging economy which caused many other international businesses to leave, McDonald’s
did not retreat. Because there were few individuals with the resources to become franchisees,
one of the keys to McDonald’s early success was participating in a 51% joint venture with the
Moscow City Council.