There were totally seven questions

There were totally seven questions in the dimensions of customer shopping behavior factors; one factor dimension was extracted after factor analysis and was named approach behavior, indicating that either customers’ shopping enjoyment, intention of presence, WOM recommendation or satisfactory experience reflected that customers’ overall positive appraisal would form his active attitude per opinion of the supermarket and lead to behaviors favorable for the supermarket. These approach behaviors are actually results of customer recognition of the supermarket in nature.