While there is global cultural cont

While there is global cultural continuity, discontinuity of conventional practices can be seen as another economic means steered by transnational cultural colorations; these practices are viewed as the set up of an alternate route for cultural flows to flow from Asia to the West, the origins of these transnational corporations. As illustrated by Anne Allison in Chapter 11, Japan serves as the nexus for this new trend. Allison's analysis of the cultural product Pokémon illustrates that it is not Just about Japan's national capabilities of reversing the flow of globalization by conquering the western markets, but the entirely new cultural flow is in fact a conscious effort of the global cultural corporations to invent and prescribe a new structure of cultural business. Such discontinuity of their conventional business models does, however, create new forms of cultural connection between Asia and non-Asia countries, but merely in different forms.