Creating customer loyalty has prove

Creating customer loyalty has proved to be the reason behind the bulk of Starbuck’s transactions because the highly satisfied customer is the loyal customer. It is crucial that Starbuck’s maintain customer satisfaction to keep these loyal customers coming back. Without the 21% of customers, averaging eighteen visits a month, Starbuck’s would loose 62% of all its transactions. Starbuck’s has also found that highly satisfied customers have an average ticket price of $4.42, as opposed to a satisfied customer who only spends on average $4.06. Therefore, having a satisfied customer is very valuable to Starbuck’s and its sales.