• Promote the memorable MotherNatur

• Promote the memorable MotherNature.com brand name through an aggressive advertising campaign, including a national television campaign that commenced in late August 1999;
• Establish MotherNature.com as the trusted authority for vitamins, supplements, minerals and other natural and healthy living products through our marketing efforts and our informative and authoritative content;
• Capitalize on the inherent need to replenish vitamins, supplements and minerals by promoting repeat and complementary product purchases;
• Enlist and provide financial incentives for other businesses in the healthy living industry, such as health care providers and health clubs, to refer their customers to our site;
• Provide quality customer service and rapid product delivery through our in-house order fulfillment facility, which we are expanding in order to increase inventory levels of popular products; and
• Expand our international presence in order to establish MotherNature.com as a global brand.