With the deepening of China's elect

With the deepening of China's electric power system
reform, competition from other energy mode changing the
pattern of the electricity market. How to change the social
roles, to develop a more scientific and rational marketing
strategy is directly related to the economic and social benefits
of the power enterprise. This paper based on the marketing
status quo of China's power enterprises, use the 4C theory
carried out a detailed analysis of the power enterprise
marketing in the Consumer's wants and needs, Cost,
Convenience and Communication four parts, proposed
product strategy, pricing strategy, service strategy and
technology innovation strategy for the power enterprise
marketing. Finally protection measures are put forward to
ensure the implementation of marketing strategy, and provide
evidence and guidance for the development of the power
enterprise.