In 2008, Shiseido established a Thr

In 2008, Shiseido established a Three-Year Plan that takes a three-phased approach over the next decade with the aim of becoming “a global player representing Asia with its origins in Japan” within the next 10 years.
In Phase 1 of the previous Three-Year Plan (fiscal 2008 – fiscal 2010), Shiseido has taken initiatives to “create a brand loved by customers throughout the world” and “establish the highest level of world-class quality management” based on the theme of “improving quality of activities across the board,” together with the aims of “expansion of growth potential” and “improving profitability.”