Big data is already here and is changing the data management dramatically within the industry, your company and its core business processes. Big data is going to impact your business and your data management practices and is going to have a significant impact within your company. The continued declining costs of storage and computing power will make big data attractive. Dealing with big data requires your data management practices to understand and embrace the new reality. While most articles are only highlighting three Vs of big data, I believe there are truly “Five Vs” for big data.