Increased Competition: This is by f

Increased Competition: This is by far the biggest threat that Starbucks faces with the market being at a mature
stage, there is increased pressure on Starbucks from its competitors like Dunkin Brands, McDonalds, Costa
Coffee, Pete’s Coffee, mom and pop specialty coffee stores. Dunkin Brands had at its main threat in the US
market by trailing Starbucks with a 24.6% share