A company is good not because the owner says it’s good. This is not enough. Because “self praise is no praise”! You need a third party who has no interest in your company to say your company is good. This then is called “third party recognition” or “international standard certification”. There are various international standards for different types of commercial and industrial organizations such as ISO 9001, ISO 14001, ISO 22000, OHSAS 18001, etc.