Before I entered the marketing world all I knew about PR was that the agents wore nice clothes, had offices with interior design even I could appreciate, and spoke with lots of enthusiasm. This is due to the fact that I was eighteen and my worldly knowledge came from TV and movies. In retrospect what I was experiencing was a type of public relations. The way your business is portrayed in the media is a type of public relations known as media relations.
Let’s take a look at some different types of public relations and how they can help your business, starting with the one I just mentioned.