EE had nearly gone as far as the co

EE had nearly gone as far as the co-operative could go in the coffee sector. Although the co-op had expanded into new products, such as chocolate and tea, there were still various fairly traded goods that EE did not offer. There was also the possibility of offering products that had never been introduced to the fair trade industry before. Additionally, EE had opportunity to expand its business into services. This would be consistent with the company’s mission, such as ecotourism to coffee or cacao growing zones to support those communities. Another prospective idea would be consulting on “best practices,” like the company’s co-operative model.