4. Purchase decisionHis decision wi

4. Purchase decision
His decision will depend on the information and the selection made in
the previous step based on the perceived value, product’s features and
capabilities that are important to him
But his Consumer Buying Decision Process and his decision process
may also depend or be affected by such things as the quality of his
shopping experience or of the store (or online shopping website),
the availability of a promotion, a return policy or good terms and
conditions for the sale.