Job Title: Department: Reports To:

Job Title: Department: Reports To: FLSA Status: Prepared By: Prepared Date: Approved By: Approved Date:
SUMMARY
Marketing Manager Marketing
President
Non Exempt Michael George April 1, 2002
Ian Alexander April 15, 2002
OLEC CORP. Job Description
Plans, directs, and coordinates the marketing of the organization’s products and/or services by performing the following duties personally or through subordinate supervisors.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Establishes marketing goals to ensure share of market and profitability of products and/or services.
Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.
Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
Plans and oversees the organization’s advertising and promotion activities including print, electronic, and direct mail outlets.
Communicates with outside advertising agencies on ongoing campaigns.
Works with writers and artists and oversees copywriting, design, layout, pasteup, and production of promotional materials.
Develops and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run.
Achieves satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and spe- cific trends within the industry and the economy.
Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of market- ing objectives are within designated budgets.
Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Recommends changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives as- signed to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
Conducts marketing surveys on current and new product concepts.
Prepares marketing activity reports.
SUPERVISORY RESPONSIBILITIES
Manages three subordinate supervisors who supervise a total of five employees in the Marketing Department. Is responsible for the overall direction, coordination, and evaluation of this unit. Also directly supervises two non-supervisory employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include inter- viewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and dis- ciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Master’s degree (M.A.) or equivalent; or four to ten years related experience and/or training; or equivalent combination of ed- ucation and experience.
LANGUAGE SKILLS
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
MATHEMATICAL SKILLS
Ability to apply advanced mathematical concepts such as exponents, logarithms, quadratic equations, and permutations. Abil- ity to apply mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analy- sis of variance, correlation techniques, sampling theory, and factor analysis.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form.