To make sales forecasts for the oth

To make sales forecasts for the other three regions, you’ll follow this same forecasting procedure of
entering tentative values for your company’s marketing effort in one column and your estimates of the
industry averages in the adjacent column. When you have made tentative branded sales forecasts entries
for all four geographic regions, turn your attention to the top left part of the Branded Sales Forecast screen
and make tentative entries for “what if we do this and our rivals on average do that” as concerns online
sales. The forecasted numbers of pairs sold online are included in the overall total branded sales
forecasts for each of the four geographic regions because all orders from online buyers are shipped from
the distribution center in which the buyer is located. (When you are doing a sales forecast and have any
questions about the entries or the calculations and information being provided, click on the Help button at
the top of the screen and read the step-by-step explanations of each entry and what the numbers on the
screen mean.)