the effects of electronic commerce Applications in smes
Electronic commerce provides important opportunities to SMEs in reaching new markets and
competing with rivals. Virtual shops on internet enable SMEs to reach distant markets by offering an effective and economical marketing channel.Therefore SMEs obtain a chance to enter global markets without necessitating high investments and expenditures and offer inexpensive, fast, and high quality products in these markets.On the other hand product
development and marketing processes are shortened in SMEs, where electronic commerce
is actively used.In the past, thanks to the application followed/copied large scale enterprises, obtained critical time advantages in product development and marketing processes of information technologies, SMEs that Regardless of the fact that electronic commerce contains in itself various advantages for SMEs, still it is hardly possible to assert that SMEs make enough use of electronic commerce.Researches on this issue reveal that SMEs generally use Internet as a basic communication means and regard it as an alternative communication tool that cuts off costs more than traditional communication mediums such as fax and telephone