This study made use of the sampling adequacy of Kaiser-Meyer-Olkin (KMO) and Bartlett's test of sphericity to measure and examine whether constructs of this study were fit for factor analysis. If KMO sampling adequacy value is bigger than 0.7 and the p-value of Bartlett test of sphericity is close to 0, factor analysis can be performed. The KMO values of constructs including store atmospheric factors, customers’ emotional response and cognitive valuation factors, customers’ shopping behavior factors in this study were 0.821, 0.849 and 0.783 respectively; meanwhile Bartlett’s test of sphericity value achieved significant level, reflecting there were same factors which existed in the relevant matrix of parent population and fit for factor analysis.