The meaning of colors varies depend

The meaning of colors varies depending on one's culture, race, gender, and even age. So, it isn't just the selection of colors in general but also which colors to use with your target customers. For instance, white is often associated with weddings in North America and evokes the feeling of innocence. In Eastern cultures, white signifies death. An exporter of white wedding gowns to China would go broke in no time.

Colors can be combined to signify meaning to a culture. In the western world, green and red are associated with Christmas, while black and orange represent Halloween.

Several large brand name companies are associated with their corporate colors. IBM- Big Blue signifies stability and conservatism. UPS- Brown symbolizes longevity and reliability. A color can be connected to a product like Tide; in the bold orange box, evoking the feeling of vibrance.

Consider the meaning of the following colors on your business marketing (in North American culture):