Family – As the cornerstone of Thai

Family – As the cornerstone of Thai society, family is given great value and importance. Thai
families are close and several generations may live in the same house, with the oldest male
being the head of the household. The power structure of the family is mirrored in the
organisational environment. Advice from elders is expected to be followed without question
although this is becoming less true with time and modernisation.
Indirect Communication – Being subtle and indirect is a valued characteristic in Thai culture.
In communication, a considerable part of the information lies in the underlying messages or
in the non-verbal cues. Not to lose face, Thai people avoid direct confrontations and criticism,
if given at all, is delivered indirectly.
Hospitality – The essence of Thai people’s nature, hospitality is visible in both social and
professional contexts. Thai people will welcome guests into their houses and show their
generosity by offering anything they might have. Service is highly valued and given with a
sense of modesty.
Doing Business in Thailand
Thailand, a monarchy after a bloodless revolution in 1932, is divided into four distinct
geographical regions and borders Burma, Laos, Cambodia, and Malaysia. With a population
of over 10 million, the capital city of Bangkok is the most important city economically and
politically. Often portrayed as a culturally homogenous country, while original Thai people
make up the majority of the population there are about 75 other ethno-linguistic groups.