Historically the company had spent

Historically the company had spent around £500,000 per year on adhoc sales promotions to boost volume. This year senior management had demanded that the marketing team be more systematic in its approach which should focus on the trade distribution agreements that the company had with their major distributors. As a result, marketing management had not spent anything in the early part of the year, and was able to develop sales promotion campaigns for both the existing products and some of the new developments that were currently under consideration.