japan culture is vastly different from american culture.despite such differences the extra
needed to develop mutually satisfying negotiation can result in an excellent relationship
japanese firms are dependable and loyal suppliers. they will treat their customer like valuable family members. the negotiation process with japanese companies is unique. for example the japanese are comfortable with extended silence which is not true with american
as members of a collectivist society, they are loyal team players concerned with the well-being of their country and firm rather than themselves as individuals. politeness is valued above all else. instead of saying no the japanese often say hai which does not indicate agreement but merely that they hear or understand. the japanese do not like surprises,and they typically reach decisions through a consensus process,which can often extend negotiations. when negotiating,keep in mind that it is necessary to convince the whole group rather than a single individual. also,avoid placing the japanese in a position in which they must admit failure or lose face. the japanese do not like the appearance of having to make forced concessions.there is a strong emphasis on interpersonal relationships. and less on formal contracts. therefore,connections with intermediaries are important. choose them wisely.