Numerous startups develop from what

Numerous startups develop from what we will call Type A ideas –those concerned with providing customer with a product or service that does not exist in a particular market but that exists somewhere else. Randall Rothenberg, an author and the director of intellectual capital at the consulting firm Booz Allen Hamiton say that this type of startup idea may have the greatest potential There’s ample evidence that some of the biggest business are built by taking existing ideas and applying them in a new context