SRC- the unconcious reference to on

SRC- the unconcious reference to one's own culture values in comparison to other culture SRC-if we talk about in basic terms then SRC means to forget about self like if a company is going to some another country then the going company will have to take care about the culture etc of the host country and will have to forget about our culture like McDonalds when entered India they sold product aloo tikki burger inspite of their beef burger.