as the same time, the group wishes

as the same time, the group wishes to retain a sense of common purpose. For example, the group magazine Outlook helps to bring all employees together by providing information upon a range of common issues, including promotions and service anniversaries. Wherever they work, every employee within the group is united in a number of other ways, through the Singapore Airlines song, through wearing similar, but defining, uniforms and through sharing a common business culture philosophy and goals. there is profit sharing, through bonuses and share options. this gives staff a further incentive to ensure that the business as a whole is profitable.