Advertising cannot be said to have

Advertising cannot be said to have a single task as it can be used to achieve a number of DRIP-based outcomes. It can be used to differentiate and position brands, it can be used to reinforce brand messages, and it can easily inform and even persuade audiences to think and behave about and around products, services, brands and organisations. However, apart from its ability to reach large audiences, the key strengths of advertising have been to develop brand awareness, values and associations.