SCB Life Assurance has emphasised i

SCB Life Assurance has emphasised its brand strength as a growth leader while promoting three key business strategies to meet the needs of its more than 1 million policyholders.

The company said this customer-centric principle, together with "seamless operations leading to excellence", was the key to its success.

SCB also plugged its new service, "Plug and Pay", which it said met the needs of its "trendy customers" in the digital age.

Managing director Stephen Appleyard said that along with the customer-centric approach, SCB was focusing on multiple distribution channels, seamless operations, and seeking new innovations.

"Lately, we have joined with two alliances who are the magnates of financial services, Siam Commercial Bank and Visa, to launch the new service Plug and Pay that fully and digitally facilitates our customers to pay their premiums via a smartphone application," he said.

"This will help sustain customer trust, the terms of policies and service accountability."

Wichai Cheewasrirungruang, chief agency officer at the Agency Group, said Plug and Pay was a new card-payment technology called mPOS, or mobile point-of-sale, that transformed a mobile phone into a payment-point platform by directly connecting Plug and Pay accessories with a smartphone or a tablet.

Wichai said the technology helped both the customer and the insurance agent simplify the payment process.