For companies operating in America’

For companies operating in America’s $760bn food and $435bn restaurant business, it’s never been more interesting time, because of a combination of forces that are overturning some of the established traditions and thinking.

Many of our favorite food brands grew up in an age when Americans had different needs and they were much easier to reach. With fast changing attitudes and behaviors and the plethora of fragmenting channels, the work of the food marketer has never been more complex than it is in 2014.