I. Samsung Electronics: An Introduc

I. Samsung Electronics: An Introduction
Samsung Electronics. Consumers know it well,
yearning to purchase its products, which they
experience as a single brand. In fact, Samsung
Electronics is not that simple and it is incorrect to
see it as a single company/brand.
Samsung Electronics is the flagship company of
Samsung Group, which is composed of 516 companies worldwide. Of these companies 195 are full