2.3 The Benefits of developing an E

2.3 The Benefits of developing an Eco-certification Program
The benefits of developing a certification program within Botswana are broad
based and multi-sectoral. Increased visitor volume and improved market share
should not be seen as the major benefits of certification. In fact it can be argued
that the increased protection resulting from the certification process far exceeds
the additional revenues from certified tourism product. Other reasons why
certification is important include:
Environmental Benefits
• Certification of ecotourism products protect both the environment and the
social and economic structure of local communities associated with certified