H1a. Perceived usefulness is positively related to online initial trust in e-commerce Supported
H1b. Perceived ease-of-use is positively related to online initial trust in e-commerce Not supported
H1c. Enjoyment of technology is positively related to online initial trust in
e-commerce
Not supported
H1d. Perceived security is positively related to online initial trust in e-commerce Supported
H1e. Perceived privacy is positively related to online initial trust in e-commerce Supported
H1f. Perceived company size is positively related to online initial trust in e-commerce Not supported
H1g. Perceived good reputation of the company is positively related to online initial
trust in e-commerce
Supported
H1h. Perceived willingness to customise is positively related to online initial trust in
e-commerce
Supported
H1i. Perceived interaction with consumers is positively related to online initial trust
in e-commerce
Not supported
H2. Personal trust disposition is positively related to online initial trust in
e-commerce
Supported
H3. Online initial trust and familiarity with online purchasing are positively related
to consumers’ purchase intention in e-commerce
Supported
H4. Familiarity with online transactions is positively related to purchase intention in
e-commerce
Supported