This position requires 1+ years of STRONG SEM best practices and a proven track-record of managing, optimizing and growing pay-per-click search engine marketing campaigns with a focus on data analysis and ROI performance. The ideal candidate will have experience balancing multiple tasks and deadlines while managing large campaigns to deliver and surpass clients' goals and expectations. This role requires the ability to operate on a tactical level with a desire to drive client efficient campaign results through the use of data analysis and testing.
Day-to-day management and optimization of multiple Google/Bing PPC campaigns
Daily web analytics and continual conversion/landing page/multi-variate testing optimization and execution
Track and report on campaign results, data analysis, and participate in weekly campaign status calls
Uncover, understand and achieve client goals and business objectives through the customization of campaigns
Proactively provide strategic recommendations applicable to the client's business model and goals
Work closely with the other teams to meet client goals