With the internet changing everyday staying on top of new trends and changes surrounding SEO should be a top priority of any professional SEO Company. Within the last year or more the SEO industry has changed immensely. Some of these changes include the Panda and Penguin filters and the recent changes of the exact match domain (EMD) filter as well. Many companies have shifted there marketing tactics and strategies to other areas such as social media marketing and other forms of inbound marketing.
The internet has also seen a shift in area’s such as more video marketing and running ads on T.V. commercials. These recent changes are forming company mergers, more sophisticated audience targeting and the need to stress more personal awareness for customers and the needs of each customer. Becoming more in tune with customers has always been a strong client to relationship method for businesses abroad, but today these changes mean even more to compete in an already competitive market.
Make no mistake about it; getting a piece of the already competitive pie is getting even tougher now a day’s. Finding new strategies and tactics to reach potential customers while retaining the customers you have already brought on board can be invigorating to keep up with in an already challenging market. Employing new methods, hiring the right people and introducing new and innovative ideals can help your company build your brand, establish new customers and help retain already loyal customers.