REthink’s contextual development approach makes us capable of achieving entitlements in challenging neighborhoods and difficult sites where other companies would struggle. Unlike many developers, every REthink project evolves from the unique set of site characteristics including environmental, historic, and cultural/ social influences. By doing so, the community is involved in defining the final product. REthink backs this unique approach with sound fundamental financial analysis. By integrating our ownership perspective with the knowledge and experience of self-performing all the green building, renewable energy, and contextual design we achieve sustainable buildings with superior economic performance and value.