introductionThe purpose of this cha

introduction
The purpose of this chapter is to explore personal enterprise: the human aspects of the entrepreneurial process. It explores how people learn to work in entrepreneurial ways and become entrepreneurs, why they select the opportunities they do, and the connections between learning and selecting opportunities. It asks you to relate these ideas to your own development.
The chapter explains the important concept of entrepreneurial learning and key elements which relate to this. A model of entrepreneurial learning is introduced to help you to reflect on your own personal experience and development. There is a series of exercises to help you map your personal learning to date and identify areas and needs for develop¬ment. These involve reflection and self-assessment of your personal values, goals, motivations, self-confidence and capabilities.
The learning goals of this chapter are intended to enable you to: