Standard Bank overcomes culture sho

Standard Bank overcomes culture shock
It is increasingly common for multinational businesses to send employees on international assignments but without the right cross-cultural skills staff will often struggle. Wayne Mullen, head of learning and development at Standard Bank discusses the impact that cultural challenges can have on employees relocating to another country. In order to be successful transferred employees must understand the host-country culture, he argues.
Colleagues from different countries might share similar professional knowledge and skills within a single international organization, but their ways of working, social skills, body language and ways of doing business are likely to be completely different. They may have different patterns of behavior which need to be understood and appreciated in order for everyone to work together successfully. For example, while it may be acceptable for Chinese office workers in Hong Kong to use the door-close button on a lift no matter how many people are also getting in, doing such a thing in London would make people extremely angry. It is common for South Africans to ask personal questions of their counterparts shortly after being introduced, while a British colleague may perceive this as impolite and inappropriate. Latin American’s need for personal space is much less than of their British colleagues.
Global companies should never underestimate the effect that culture can have on international assignments. Cultural awareness is much more than simply knowing about a country’s history and geography. It is about understanding how and why cultures work differently. It is also important to understand your own cultural make-up in order to work more effectively, maximize teamwork and strengthen global competence.
The Standard Bank Group operates in 38 different countries and its London office alone has 56 nationalities. This wide range of nationalities needs to communicate effectively in order to work as one team. The bank recognized that in order to harmonize working practices within its culturally diverse office, it needed to provide foreign workers with a meaningful understanding of British business culture and communication styles. It also needed to offer practical support which allowed employees to cope with the challenges of living and working in an unfamiliar environment; their reactions to day-to-day issues such as the weather, public transport and social etiquette are often the most visible manifestations of culture shock.
Standard Bank has engaged Communicaid,a Europeans culture and communication skills consultancy, to design a tailored training solution which introduces delegates to some of the key cultural differences that they are likely to face in the UK.